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Arpatech Blog


eCommerce Conversion Rate Affected By Website’s Performance

No doubt, the internet has transformed the mode of businesses how we do. It has changed everything from how we sell to what we sell, and how to deal with the customers in different situations. Certain years ago, physical stores constructed of brick and mortar was the business and you sold all those stuff without providing any comfort to the customers. Things gradually progressed and modernized with the assistance of internet and website development and you found catalogs a nifty selling tool. Certain comforts and assistance are provided to the customers and converting them potential all the way.

Business Gone Over Internet

Nowadays, businesses are turned a far way better than past and physical stores are moved to run businesses on websites. The online shopping experience has developed quite a lot and trustful for everyone. Today, worldwide customers are shopping their goods successfully paying their amounts through credit online payments and finally their bought products reach their doorstep. So, shopping is made easy and hassle-free for the customers and several benefits are included besides all these. People can buy different kinds of stuff for their needs anytime and order them 24/7 and their orders are delivered to them after a fast processing.

Speed Check

Loading speed of your website is the main thing you have to focus on. You should try hiring website development agency who can design a website for your business needs. Moreover, you can optimize your website with performance in your mind if you wish to make money and convert sales. If your website loads fast, then you should not be worrying at all and should consider other things of the website that may not be covered here. Focusing on the speed of your website requires you to distinguish how fast you presently are. Use the website speed testing tools and you will know about your website’s speed and how fast everything is working. Try using them regularly so as to know the speed issue is not creating a problem on your website.

Content Delivery

You require efficient ways to convey your website content. Basically, you are hiring numerous hosts and servers to house your website. Servers are situated throughout the world so as to wherever you are, nothing affects how fast someone gets your web content.

Shopping Cart Distresses

Your website should have an easy checking out process. They should not be made to feel like they are annoying to crack the DaVinci code. Actually, they navigate through your website, adding products to purchase, and then they simply leave. This is all because if the customers find your website check out a system to be quite complicated. Here is a respectable regulation of thumb for any eCommerce website requiring up their conversion and do not make your customers work for it.

  • Creating accounts
  • Pop-ups for marketing
  • Carts time out
  • Multiple page process
  • Sign-up pages

Safety and Protection Matters

There are security and protection concerns available on the internet and identity theft is a big issue for all as hacking is a huge concern for everyone. Hackers can easily hack whatever to fulfill their intentions. If your customers know that your website is safe for shopping, they will ideally feel safe to shop on your website. Moreover, if the customers find security issues on your website they will leave you itching the head as to why they did not buy after they spent all that time picking things out. So, your website should build trust to earn conversion rate as much as possible. Install SSL site-wide, and use images of reliable payment means, such as PayPal, as people recognize that they are safe at your website, and, lastly, any type of logo for a reliable name in cyber-security will go a long way in building trust.

Importance of Images

Images are considered very significant to any website whether a personal, commercial or business. They highly provide support to sell products and let your customers view the products of their interest. But, images also slow down you’re the performance of your website. You have the option to use smaller sized images, or else decrease the resolution of the image before adding them to the website. But you are still adding load to the server HTTP requests. Use can CSS whenever you can support reduce calls to images. Moreover, make sure the images being called all share the similar addresses. That way, numerous occurrences of the similar images will be saved in the cache to be organized as essential.


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